谁说印刷已死? 流媒体 Ups its 打印 Schedule
Like most of you reading this magazine, I’ve become a binge viewer thanks to 在线 video. My latest obsession is with "The Wire," David Simon’s brilliant HBO series that turned the police procedural into a running commentary on, 正如他所说, “how institutions have an effect on individuals.” Each season of the Baltimore-set show focuses on a different theme -- the impact of drugs on a community, 巴尔的摩码头, 学校制度, 城市政治, 还有媒体.
I’m currently watching the fifth season, which spends time with reporters at a fictionalized version of 巴尔的摩太阳报, where Simon had worked as a police reporter, as I’m writing this. The episode I just finished found the newspaper’s brass informing its staff that they’d be facing another round of layoffs and buyouts, in part because print is competing with other sources of news, 尤其是互联网. 这是在2008年, 提醒你, and we’ve been hearing about the death of print ever since (and, 公平地说, we started hearing about it earlier than that).
Ironic, then, that I’m writing this column about the fact that 流媒体 is expanding from six print issues per year to nine in 2014. 就像其他人一样, I’m consuming more of my magazines and newspapers 在线, but for me it’s a matter of necessity and convenience rather than preference. As compelling as richly interactive magazine and newspaper features can be 在线, 我还是宁愿捡起真正的, 至少对我来说是这样, 真正的东西. 打印, 即使是期刊, has a sense of permanence and weight -- as in gravitas, not necessarily physical heft -- that 在线 still can’t match. It brings a legitimacy to what’s written on it that pixels on a screen just doesn’t have. The ephemerality of the web has a price; nobody, 你会注意到, has managed to establish themselves as “the website of record.”
Perhaps I’m romanticizing print a bit, but clearly I’m not the only one who feels this way about it. 流媒体 一直在“印刷”中发挥作用, 在线, 当面说,” as our old tagline used to say, and our decision to increase the print frequency is based on what we’ve heard from both readers and advertisers. So I’m thrilled that we’ll be upping our print output by half next year.
So what are we going to do with all those extra pages? 更好地服务读者, 我们希望, by continuing to act as “the filter of the industry” and the go-to source for technical insight and how-to 文章 that, 很简单, 帮助你把工作做得更好. Whether you’re a media executive or an encoding geek -- and our reader demographics have always revealed that we reach equal amounts of each -- you’ll find more in-depth looks into the topics that matter most to you, no matter if you’re using 在线 video to deliver Hollywood movies or classroom content.
Each issue will continue to boast several lengthy features on the topics most important to the 在线 video industry, but what’s really different about our 2014 editorial calendar (which you 可以看到这里) is that each issue has at least one, 有时多达三个, how-to 文章 that will cover topics from encoding with HEVC to creating video with Google Glass to building a 4K live production workflow.
That last topic highlights the fact that our 百家乐软件app最新版下载 brand, hot off the heels of its inaugural 生产生活! event as part of 流媒体 West, will play a more prominent role in our print publication. In addition to 生产商-focused topics in each issue, we’ll dedicate the entire April issue to production equipment in what we’re calling our “Gear of the Year” guide, which will outline production kit options for different workflows and budgets.
If you have a topic you’d like to see covered in the pages of this magazine, by all means 给我写封信. And the next issue that you read will be our first-ever January issue, out in early 2014.
This article appears in the December 2013 issue of 流媒体杂志 “谁说印刷业已死??"
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