2017年2月21日
By 乔尔Unickow 流媒体副总裁/发行商
聚光灯

2017年在线视频行业预测:导论

预测未来是很困难的，不是吗? 有些人会说, “还是老样子, 乔尔,” and what they mean by that is the same thing that happens every year in our industry—muddling toward standards, watchingvendors come and go (and seeing some lucky ones get acquired), and of course marveling at the genius of losing money with entertainment content (I’m looking at you, OTT). 但我想不出还有比这更令人兴奋的行业了. 看到这么一小群非常聪明的人真是太棒了, very passionate people affect how so many people worldwide consume content, 变化发生得如此之快. It’s a push industry, and it’s led by the technical—the super geeks, if you will. When I saw a contentious standing-room-only panel discussion about MPEG-DASH at 流媒体 West in November, 这让我想起了谁才是这个行业的真正经营者. 所以，还是老样子，但我已经等不及了.

While 2017 may not look that different for the online video industry from this bird’s-eye point of view, 回顾过去，我们可以对未来有很多了解. 流媒体上阅读量最高的文章.2016年的文章实际上是前几年的文章:

“H.265: Here’s the Good 新闻, the Bad 新闻, and What to Expect——从2015年开始，仅2016年就有56307次页面浏览量
“直播制作的10个最佳实践——从2014年开始，2016年的页面浏览量为42005
“什么是HLS (HTTP 在线直播)?”—an oldie but a goodie from 2011, 37,797 page views in 2016

As for 文章 published in 2016, these took the top spots:

These are the most-read blog posts by Dan Rayburn, our resident analyst:

注意这里的任何东西? I really hope you do—with all the talk about fake news since the election, 这些都是真的, 有用的, technical discussions that play a serious role in how the job actually gets done. My prediction is that when you need to see the rubber meet the road, you’ll continue to use us. 我们会坚持我们所知道的, and we have no plans to pretend to also be specialists in other areas like drones or what to watch on Netflix to try to get a quick traffic boost just to sell more ads.

在过去的5年里, 我看到我们网站的流量增长了330%, 我们提供330个,000 pages of content every month—all about the ecosystem of streaming. 我们不发布点击诱饵, and we haven’t changed our marketing or social strategy for advertising inventory gains.

那么为什么流量会增加呢? There are more technical video jobs being filled out there than ever before, 而且这种势头短期内不会放缓. 更多的 companies in corporate America are building out their own studios than ever before. Enterprise video has always been a 流媒体 staple—it’s totally measurable; it’s not an eyeball game. 那教育呢?? 你在开玩笑吗?? Going beyond instantly learning which way to wrap the plumber’s tape when playing homeowner handyman, we are going to see a boom in accessibility of content for students of all levels, 随着教室继续“翻转”.”

We’ll see more SVOD and some decent live OTT with record-breaking numbers—well, of course. 但先别太兴奋. 这一直是边境的问题. 要让事情真正发生，需要付出很多努力. There are patent issues, royalties, and a whole slew of arguments on the way to consensus. I, for one, am glad to see that competition is still driving the innovation that leads to change. The best news is that we can all come together at a 流媒体 conference and figure all this out, 一个算法, 一个像素, 一次一项专利. 我的事就是我的事—please be a part of this community and be sure to send us your requests, 反馈, 批评, 还有愿望清单. 让我们一起创造另一个伟大的一年. 我希望在5月的流媒体东会上见到你. If you are reading this, you better be there, now shouldn’t you? 让我们完成2017年.

See the rest of the 2017 流媒体 Executive Predictions in the related 文章 below, or 在这里下载整批文件.

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