When it comes to OTT, I’ve said it before: Buyer beware. In 2009, Streaming Media 在一个拥挤的市场中，大约有95个不同的在线视频平台(ovp)正在把利润率压低到只有像沃尔玛这样的公司才会满意的临界点. 不久之后，我们看到了在线视频行业的一次重大下滑和另一次暴跌.
But like the Phoenix it’s always been, our industry reinvented itself, 从灰烬中重生，带着一个全新的任务去统治过度的供应链. I’ve never really been a fan of the term “over-the-top”; as others have pointed out, it implies something sneaky. Maybe a few years ago the idea of a legitimate, 基于订阅的互联网服务对传统电视广播的挑战，就像霍比特人打倒索伦一样受到重视, 但是很多——我的意思是很多——供应商认为将自己重新定位为OTT解决方案是个好主意. Why? 部分是为了利用趋势，但也是为了区分他们的价值主张和目标市场. The only problem was, there wasn’t much of a market to sell to. 我们讨论的情况是，100多家公司在追逐10-15个没有这样做的潜在客户’我想用实验来颠覆他们的盈利模式.
So what happened? Our industry declined. Money dried up; sales were scarce. Several companies didn’要么生存下去，要么干脆把自己的生意(低价)卖给别人. But as J.R.R. Tolkien wrote, “Not all those who wander are lost.”
Then, something wonderful happened last year. Netflix宣布它的订阅收入超过了HBO, 好像有一枚魔法戒指被扔进去了, the OTT volcano erupted. 买方的需求促使美元重新流入我们这个不起眼的郡. 魔多的居住者需要让他们的OTT解决方案启动并运行，否则就会遭受厄运. 因此，我们正处于在线视频行业的又一个高峰——这次是买家’ market, not a speculators’ market.
当然，一个人不能简单地走进魔多，到处都潜伏着危险. There are plenty of companies out there “offering” OTT solutions, 当你用颤抖的手把支票签给他们中的一个因为你的工作岌岌可危, be sure that it’s a company you can trust your business to.
How can Streaming Media help? Yet again, with one of our Superguides, 希望赢得您的业务和信任的公司带给您的内容集合. And that’这就是超级指南的全部内容:直接从那些建立平台和工具的人那里获得独特的视角，这些平台和工具专门帮助您的OTT业务取得成功. There’it’这里有一系列公司规模和重点，我希望你都能考虑到. As Lady Galadriel said to Frodo Baggins, “即使是最渺小的人也能改变未来的进程.”
Download this Superguide here, and more Superguides at: http://0pt.cardinal-roofing.net/Superguides