出版商注:现在是时候了

I’m one of those people who listen to music when I write. I find that no matter what kind of music you listen to (or what you read, 就此而言), you can always discover words of wisdom and inspiration if you pay attention. So when I sat down to put together this article and to think about what kind of theme we should do for the 原始资料 cover art, 我翻开了我最喜欢的一张专辑, 齐柏林2号. In one of my favorite songs, "Ramble On," I came across a line that got me thinking:
"In the darkest depths of Mordor, I met a girl so fair. …"

现在, 这听起来可能有点牵强, but it made me think about how so many people are down and negative on the current economic state (Mordor). What I found interesting about Robert Plant’s words in this song, so clearly based on J. R. R. 托尔金的 《百家乐软件》, is that Frodo Baggins does not meet a girl in his travels through Mordor in his quest to destroy the ring. 那么普兰特是什么意思呢? 对我来说, 这个女孩是灵感的象征, 希望, and the courage to carry on in the face of unspeakable doom and evil—an opportunity and a will to change his world, 中土世界, 这是前所未有的. This inspired me to think about what our industry has gone through to get to where it is today and what role the economic downturn is playing.

I don’t think we really need a history lesson on the ups and downs of the internet industry or online video’s successes and failures over the last 10 years. We all understand that advances in technology and increased broadband adoption have helped online video grow, while the biggest setbacks have been self-inflicted by the companies that couldn’t resist promising more than they could deliver. But people still can’t help but wonder if business will slow in our space because of the economy. Before you make a call on that, let me ask a few questions:
—Are we seeing a reduction in the amount of video content being published online?
—Are we seeing a reduction in the amount of traffic to online video?
—Are we seeing a retraction in the ways online video is being accessed?
—Are we seeing a reduction in bitrates for delivering online video?

If you answer yes to any of these questions, then there’s an economic crisis in our industry. But the reality is that you can’t answer yes—just read the facts presented in the 文章 in this 原始资料. Are we seeing a reduction in the size and number of companies in the space? 有点，但这不是坏事. Our industry has always had an element of glitz and glamour that attracted companies that may not have had the best business models. To quote Sir Topham Hatt from one of my son’s favorite stories, 坦克发动机托马斯在美国，他们所做的只是“造成混乱和拖延”!"

We are going to see a clear path to tremendous growth in 2009 for the business of online video. Suppliers in our space will be more finely tuned to your needs and to their own business models, 因此，性能和定价将是尖锐的.

With TV manufacturers embracing built-in internet connectivity, we are bound to see a massive boom of consumption in the living room. 移动技术, 尽管这是一场政治灾难, are also showing exciting signs of promise and real growth. As for the monetization models that make all this possible, online video 广告 has always been a moving target, but there’s no question how this will play out in 2009. Industry rates and delivery mechanics will be set by those companies that are making the deals. I don’t think we need a committee or an organization to "set the stage" in this arena; it’s happening already, 历史是由胜利者书写的.

因此，继续推进你的在线视频项目吧. There’s no contesting the competitive advantage it will bring your business, 无论你是在娱乐圈, 企业界, 广告, 或教育. In 2009, you’ll not be distracted as much by vendors with "great promise.“你会看到真正的公司拿出真正的解决方案, and it’s a good time to buy from companies with sharp pencils. I suggest you look very closely at those companies 广告 in this year’s 原始资料-他们来这里是有原因的. The age-old question of who you can trust your business to is becoming much easier to answer. Hard times breed good companies and opportunity, and to me, that’s a bit of magic. 因此，今年的封面艺术主题 原始资料.

在线视频行业正处于良好状态. 再好不过了，现在正是时候! 读一读这篇文章，自己判断吧. 当然, 解读在你阅读的任何东西中都扮演着重要的角色, 讨论, 甚至可以在经典摇滚歌曲中听到. It all comes down to how you deal with the 信息 you are presented with. It’s no wonder there’s an "economic crisis" when all the major media tell us there is. 我看到的只是一个修正. So stay informed and try to walk with something positive you can apply to the moment. Let me leave you with some inspiring words of wisdom that I believe originated from Eleanor Roosevelt but, 不可否认, 引起了我的注意 功夫熊猫 和我的孩子们:
"Yesterday is History, Tomorrow is a Mystery, Today is a Gift—that’s why they call it The Present."