随着观看视频的选择不断增加, it becomes increasingly important for programmers and service providers to understand consumer interests: What content do they want to watch? 哪些产品特性是重要的? What devices do they use? 他们愿意付多少钱? 这些行为和优先级如何因消费者群体而异? 本节探讨了Altman Vilandrie的发现 & Co.的年度消费者视频调查, 包括消费者对特定节目的偏好, interest in live sports, 通过社交媒体观看视频, willingness to pay, problems with streaming, account sharing and piracy, 以及其他对我们行业至关重要的领域. 它包括一个由电视行业高管参加的小组讨论.

Even companies that are not yet actively operating on a microservices architecture are looking for vendors who at least have a strategy to cater to it for the future. 本节将探讨其核心优势(包括冗余), dev ops, scalability, and self-healing), 不同的方法(包括容器化和通过Docker的编排), Kubernetes, and Mesos, 以及原生微服务模型(如Erlang)。, and the complexities of migrating a generic architecture to a microservices architecture.

随着视频流媒体的增长，盗版也在增长. Industry sources estimate that as many as 10% of broadband subscribers pirate live streams through technologies like Kodi boxes that are sold online from countries where it is difficult to litigate or police copyright violations. 那么如何保护直播内容呢? This session explores various methods and technologies in use by some of today's biggest streaming companies to mitigate stream piracy and protect live content.

According to an IAB study, more than half of online viewers prefer free ad-supported content to pay-per-view or subscription, 最好的方式就是服务器端广告插入(SSAI). SSAI不会被广告拦截器发现, supports personalization, and provides additional revenue for broadcast content that’s also delivered over-the-top. Come hear how this versatile technology used for live broadcast is now starting to see adoption for VOD and livelinear. 如果你正在发布广告支持的内容，你肯定不想错过这个环节.

了解最新的OTT平台和使能技术. Details announced soon!

In April, Sky Italia became the first Sky subsidiary to offer its full pay TV service including full HD live sport to the same set top boxes over unmanaged IP, while maintaining ARPU. 当其他OTT服务在QoS问题上挣扎时，该服务表现良好. This session will explain how PERSEUS Plus made this possible and compare the readiness of codecs (HEVC, AV1, PERSEUS) to transform the business viability of all streaming services in the US and beyond?

你想用你的数据做什么? For too long, 该行业将数据定义为最终目的的一种手段——收集数据, compute analytics, interpret, decide, and react. 今天，我们提出一种新的思路:数据本身就是目的. Join our panel as we dive deep into the questions video distributors need to ask in order to build a real-time feedback loop to guide their distribution strategies: How does data latency influence its usefulness? 分销商如何统一他们脱节的数据集和系统? 现在有哪些公司已经采用自动化流程的例子, and what kind of data infrastructure will it take to develop more automated processes within the video technology stack going forward?

In February 2018, Sky News set out to achieve an ambitious objective: Deliver the Royal Wedding as the world’s first live machine learning viewer experience at scale. Sky News wanted to give viewers the ability to identify and learn more about celebrities in an automated fashion in near real time—all while lacking the official guest list invite. The Sky News Royal Wedding: Who's Who app—built in collaboration with Amazon Web Services, GrayMeta, and UI Centric, and using Amazon Rekognition—allowed Sky News viewers to watch real-time updates of celebrity wedding guests as they entered St. George Chapel. Learn about the workflow and how it can be applied to sports, government, and other future events.

Using real production data from major OTT TV operators to analyze the effect of user interface personalization on engagement KPIs, 这次演讲打破了围绕观众参与的一些神话. Does changing the position of a TV series or movie in the user interface affect views, ratings, and engagement? Does the order in which carousels are presented in the UI affect their conversion rate? Can we use machine learning to isolate clusters of users that respond to UI personalization from those who are indifferent?

会议时间改为上午11:30.